Web Design Belfast

Top Tips On How To Use Images On Your New Website

Using images on your website is one of the best things that you can do to improve the content on your site and to get more traffic. However, the way you use images on your site has to be taken into account. Below, we will be going over some of the top tips on how to use images on your website.

Tips For Using Images On Your New Website:

1. Use The Right Images

Using images on your site might seem very simple. After all, it’s merely placing a photo on your site. However, using the right images isn’t always as easy as it may seem. The images you end up using on your site can play a critical role in determining how effective they are. You want to use images that invoke some type of emotion. Along with this, you should be incorporating images that have others that your customers might be able to relate to. Thus, having humans in your images can be beneficial.

2. Stick To High-Quality Images

The quality of the image that you use is another big factor that you will want to consider when you are adding them to your website. Including low-quality, images might be worse than not having any images altogether. Having low-quality images will cheapen the overall aesthetics of your website and it will make people think that your website is less credible. Having high-quality photos will help to enhance the overall appeal of your site, enhance the perception of your site, and help to maximize your conversions.

3. Scale Them Down

One of the biggest mistakes people end up making when they are loading pictures and images to their website is not compressing them to load quicker. While you certainly want the highest quality images possible, you shouldn’t be placing very large file formats on your site that are going to take forever to load. Instead, you want to have high-quality images without slowing down your site. Therefore, you want to look closely at how large the images are and work to compress them if needed.

4. Tell A Story With Your Images

With your images, you want to look to tell a story about your brand, product, or service. A picture is worth a thousand words. The fact is, the images on your website are likely to do a better job of selling your product or service better than you do with words. Because of this, you want to focus entirely on creating the most effective and highest converting images through storytelling.

Overall, there is a lot to think about when you are looking to include images on your site. By following the tips above from the Belfast Web Design, you should be able to include a lot of high quality and high converting images on your site. You want to include images that will improve your ability to convert traffic into buying customers at a high level. Follow the various tips above and you should be able to do that effectively.