Web Design Belfast

Top Tips On How To Use Images On Your New Website

Using images on your website is one of the best things that you can do to improve the content on your site and to get more traffic. However, the way you use images on your site has to be taken into account. Below, we will be going over some of the top tips on how to use images on your website.

Tips For Using Images On Your New Website:

1. Use The Right Images

Using images on your site might seem very simple. After all, it’s merely placing a photo on your site. However, using the right images isn’t always as easy as it may seem. The images you end up using on your site can play a critical role in determining how effective they are. You want to use images that invoke some type of emotion. Along with this, you should be incorporating images that have others that your customers might be able to relate to. Thus, having humans in your images can be beneficial.

2. Stick To High-Quality Images

The quality of the image that you use is another big factor that you will want to consider when you are adding them to your website. Including low-quality, images might be worse than not having any images altogether. Having low-quality images will cheapen the overall aesthetics of your website and it will make people think that your website is less credible. Having high-quality photos will help to enhance the overall appeal of your site, enhance the perception of your site, and help to maximize your conversions.

3. Scale Them Down

One of the biggest mistakes people end up making when they are loading pictures and images to their website is not compressing them to load quicker. While you certainly want the highest quality images possible, you shouldn’t be placing very large file formats on your site that are going to take forever to load. Instead, you want to have high-quality images without slowing down your site. Therefore, you want to look closely at how large the images are and work to compress them if needed.

4. Tell A Story With Your Images

With your images, you want to look to tell a story about your brand, product, or service. A picture is worth a thousand words. The fact is, the images on your website are likely to do a better job of selling your product or service better than you do with words. Because of this, you want to focus entirely on creating the most effective and highest converting images through storytelling.

Overall, there is a lot to think about when you are looking to include images on your site. By following the tips above from the Belfast Web Design, you should be able to include a lot of high quality and high converting images on your site. You want to include images that will improve your ability to convert traffic into buying customers at a high level. Follow the various tips above and you should be able to do that effectively.


Armagh Web Design

How Will Web Design Evolve In 2020?

The World Wide Web is viewed by some tech gurus as a construct that almost mimics a living organism. It is constantly evolving – and the individual websites themselves are subject to an ecosystem that rewards innovation – and competition for survival is fierce. On the cusp of 2020, what sort of trends can we expect in the continued evolution within this ecosystem?

There seems to be a consensus that one of the most important design trends will be the use of much darker shades for backgrounds. The reasoning behind this is clear -it is a matter of legibility. Dark backgrounds allow other elements of the design to stand out. The higher contrast leads to less eyestrain and allows companies to draw the visitor’s eye towards elements that they regard as essential messaging or links feeding the sales funnel.

Humanizing website design has long been a challenge. It is easy for companies hosting websites to fall into ‘cookie-cutter’ mode. The number of easy to use templates has meant that sites often begin to resemble each other. To stand out from the crowd companies will turn to hand-drawn elements, including icons. This leads to a quirky, more human experience for the visitor to the site. It has even been suggested that web designers will purposely aim for a more ‘messy’ appearance to sites.

It is also anticipated that a new raft of easy to use (and inexpensive) software design suites will see much more use of 3D visuals. These draw in the visitor to the site – and allow it to be unique – and standing out in a crowded marketplace is never a bad thing. Research indicates that ‘hyper-realistic’ 3D design also encourages visitors to stay longer on site – and with bounce rates being what they are – that can mean the difference between the success and failure of a business that relied upon a website to provide a steady stream of leads – or online buying behavior.

Web Design Ideas for 2020

Mixing it up may also play a huge part in web design in 2020 – and by mixing it up that means a combination of photography and other graphic elements. Again, this sort of approach allows a website to be unique – standing out from the crowd. In effect, the website begins to resemble a collage. It is tremendously versatile. The approach is suitable for more whimsical products or services – or more serious subject matter.

In contrast to the dark background approach, there seems to be increasing interest in the use of luminescent color treatments. This gives sites a more ‘futuristic look and feel’. The aim is to make a website seemingly glow. designers will be turning to colors such as blues and purples, with the occasional hot pink thrown in. Used in combination with darker elements give the impression of glow-in-the-dark neons. the increasingly common ultra-high-definition screens may have something to do with this trend. See more at –

Minimalism has been a feature of website design for some time, but users of the World Wide Web can expect to see web design that is incredibly uncluttered in 2020. The fact of the matter is that we can be overloaded with information – a minimalist approach – combined with a logical and clear navigation structure has much to offer the visitor to the site. We can expect to see much more use of video and voice, rather than graphic elements. this trend is also being driven by wearable smart devices and the rise of foldable phones. expect less to become more in 2020.

What is certain is that 2020 will be an exciting year for web design – not only for designers themselves but also for users of the Internet.


Belfast SEO

How To Use Voice-Activated SEO For Higher Rankings

Voice search has come far since the introduction of Siri in 2011. Now, there are numerous voice-activated search options such as Cortana, Google Assistant and Alexa.

Why Do People Love Voice Search

Are you wondering why people prefer voice search compared to typing keywords on their browser? Well, here’s what you need to know.

• It’s easier to multitask.

• Voice search allows you to do things faster than other devices.

• You can get instant answers as well as any information you need.

• It simplifies the daily routine effortlessly.

How To Use Voice-Activated SEO On Your Website

Note that, when driving most people use voice search to ask questions about the local businesses or the working hours. Therefore, whether you are running a large or small business, you need to take advantage of voice-activated SEO to boost your search engine rankings. Here’s the best way to do that with SEO Belfast.

1. Keyword Research

There are notable differences between typing and speaking. Therefore, if you want to take advantage of voice search for SEO, you need to find out the type of questions people would ask and how they would phrase it. Using these particular keywords or specific phrases is the best way to make your business available with voice search.

2. Site Structure & Content Development

You need to phrase your content according to the customer’s journey. That way, you have voice search results for each step of the way. Some of the notable points of each customer’s journey include awareness, interest, evaluation, purchase, customer support and loyalty.

3. Structured Data Optimization

Of course, using voice-activated SEO is also a trial and error process. Remember, with voice search, users can only get one answer which is often the most relevant and optimized. Well, if you want to use it successfully, you need to make sure that your content is relevant as possible to the specific query.

First, you need to make sure that your web pages are easy to crawl. Start by creating a sitemap for easy navigation. You should also use structured data markups to inform the search engines about the content on your site using metadata.

4. Mobile-Friendly Website

A lot of voice searches originate from mobile-friendly sites. Having a mobile-friendly site is important for voice-activated SEO. Here are some things to note in this aspect.

• Start by improving the site’s speed. Voice search loads pages at least 52% faster. Users expect quick results when searching for information while on the go.

• Optimize for local SEO results. Voice search queries are mostly related to local businesses such as location, available products, business hours and any information regarding local businesses.

• Also, make sure your site is easy to navigate to make it easier for the search engines bots to crawl and find the most relevant information to give to users.

In Conclusion

Of course, no one is sure whether or not voice search will dominate search results. However, they have a huge impact on search marketing. You should focus on voice-activated SEO because it’s beneficial to your marketing and visibility efforts for your business.


Welcome to Automata Web & SEO

We’re delighted to welcome you to our new website. We’ve been pondering which direction to take as of late, and it is finally decided that we’re going back to what we do best – cutting-edge website design and search engine optimisation for small to medium-sized local businesses that want and need to improve how they show up online.

Web design can be simple, and simple can be enormously effective. Another upside of simple is that it doesn’t need to cost the earth, so if you’re interested in sharp, effective web design for your next project designed to put money in your pocket, make sure that you come back to this website and hit us up soon!